Fluidity, duality, connection, and movement
are the four main pillars and the foundation in
developing the branding and identity for music,
sound, event, and production company SOSOS

The design of a dynamic wordmark and logo
formed by an abstract depiction of two performers
joining together to become a fixed paired unit

An animated rendition of the logo and wordmark
designed exclusively to be used for digital assets
such as billboards, advertising displays, loading
screens, club monitors, and as the an
end tag on promotional videos

Color codes and color guides seen in active
endurance sports such as rock climbing,
marathons, and competitive cycling make up
the six brand colors that represent the range
of moving and sonic performances, along with
the vibrancy in output presented by SOSOS

A range of dynamic, durable, and functional
merchandise, sponsorships, and collaborations
provided during brand functions and events
specifically designed to be adaptable
and reused as everyday staples

Formation of rocks either by the compaction
of minerals or the emergence through heat and
pressure inspired the design of three decorative
bolders to symbolize the incubation period when
creating, along with the layers the of ingenuity
forming the three connective sectors of SOSOS

Jasper as a symbol for cross disciplinary
projects such as panel discussions,
art collaborations, and gallery showings

Coal to represent a range of works under
the category of record production and
soundtrack for film and television.

Jade as an indicator for live performances
and interactive activities such as concerts,
festivals, live activations, and hands-on
education workshops and classes